About YGY

Bridging Creativity and Innovation

Empowering China's Art Ecosystem with Global Insight and Local Expertise.

Our Services
Our Services
Our Purpose

With a focus on creativity and precision, we transform visions into unforgettable reality.

Creative Vision

Bringing innovative and imaginative designs to life with unique flair.

Tailored Solutions

Customizing designs to perfectly align with client needs and goals.

Multi-Disciplinary Practices

We integrate a multi-disciplinary approach into our designs for a better impact.

FAQ

Meet the Team

Jared Mimm

Founder | Artist | Creative Director | Producer | Choreographer | Creative Consultant

Jared Mimm is an American artist and curator who brings over 12 years of experience living and working in Shanghai, offering unparalleled insights into China’s contemporary art scene. His extensive network of local artists, curators, and institutions positions him as a key resource for understanding cutting-edge developments at the intersection of art and technology. These connections enable authentic engagement with local communities and provide direct access to emerging trends shaping the creative industries in Mainland China.

As both an active performance artist and seasoned curator, Jared has led multiple cross-disciplinary exhibitions that fuse traditional art with modern technologies like AI, AR/VR, and blockchain. His creative practice often involves collaboration with top commercial brands, both local and international, as well as prestigious art institutions and museums. This dual role enhances his understanding of how the arts ecosystem operates across commercial and cultural spheres, bridging artistic innovation and market dynamics.

Jared’s firsthand experience with the art scene in China allows him to identify evolving creative practices and market opportunities. His deep understanding of key trends, such as the rise of digital art and immersive media, ensures a real-time view of the ecosystem while respecting cultural nuances.

Zitong ma

Founder | Curator | Project Management Consultant

Zita Ma is a seasoned professional with six years of experience in the art industry, specializing in curatorial work, art project management, and art business operations. From managing top-tier contemporary art museums in China to collaborating on art projects with internationally renowned brands, she is dedicated to creating profound and unique cultural experiences through art.During her tenure at Rockbund Art Museum, Zita played a key role in organizing exhibitions such as An Opera for Animals ,Before the Whistle Blows.etc while also spearheading long-term art activities like Wake, Wake Up and Mirror. She gained deep insights into contemporary art trends and was responsible for museum operations, audience research, and membership management. At UCCA Center for Contemporary Art, Zita further honed her expertise by independently managing art projects such as Ranran Young Artists Incubation Program, Ranran x Guerlain, New Bund 31 Opening Art Season, LEGO Art Experience Center, Night Dimension Exhibition,etc. She has also collaborated with prestigious business brands such as Guerlain, Land Rover, and Dior, fostering deep integration between culture and commerce through cross-sector art partnerships.

Her academic background is equally impressive. Zita holds a Master’s degree in Relics and Museum Studies from Minzu University of China and a Bachelor’s degree in Cultural Industry Management from East China University of Political Science and Law. She also earned a French national certification as a Superior Pastry Chef from Le Cordon Bleu Paris. This diverse educational and professional experience gives her a unique interdisciplinary perspective and a flair for innovation.

As the founder of company, Zita embraces the philosophy of “Everything plus art," offering services such as art planning, brand cultural campaigns, and cultural experience design. Her team focuses on combining cutting-edge artistic creativity with business needs to craft impactful and inspiring art projects that deliver fresh cultural experiences for clients and their audiences.

Lu che

Founder | Artist | Musician | Film Director | Technical Director | Creative Consultant

Lu Che is a multifaceted creator at the intersection of art and technology. As the former CTO of Metafair metaverse exhibition platform and a signed musician with Modern Sky Records, he brings unique perspectives to digital innovation and artistic creation. His notable works span prestigious venues including:

'AI Hyper Interface' at Putuo Art Museum
'Rings of Saturn' NFT Exhibition at West Bund Museum
'Poetry Clinic' at Tank Shanghai Art Center
'Whale Song' AI Installation at Shanghai Fashion Week
'Vessels of Time' at Guimet Museum, Paris

His contribution to Ferrari's poetic film 'ORIGIN' received international acclaim, winning Best Product Launch Film at Munich AUTOVISION Awards. He specializes in consulting for projects that merge artistic vision with cutting-edge technology, offering strategic insights for innovative digital experiences.

Story & Approach

How We Began and Where We’re Going

Our Beginning

YGY started with the vision of making art accessible everywhere.

Milestones of Growth

We've grown from a small consultancy to a leading name, reaching milestones and growing our portfolio.

A Legacy of Innovation

Our history is defined by pushing design boundaries and creating projects that inspire and lead.

Client-Centric Design

We focus on understanding and reflecting our clients’ visions with tailored, innovative solutions.

multi-Disciplinary Practices

We integrate a multi-disciplinary approach into our designs for a better impact.

Collaborative Results

We work closely with clients and stakeholders to ensure exceptional results and exceed expectations.

Highlights

Key Points That Define Our Success

Get In Touch
Get In Touch
50+
Projects Completed

Successfully completed over 50+ projects across residential, commercial, and public sectors, showcasing our diverse expertise.

147
Skilled Professionals

Our team consists of 147 skilled architects, designers, and engineers, dedicated to delivering high-quality, innovative solutions.

80K+
Audience Reached

We specialize in designing impactful, visually stunning experiences that resonate with diverse audiences.